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Timeline - ( cont )
1980s
In 1981, the cable television network MTV was launched, originally devoted to music videos, especially popular rock music. The term
"video jockey", or VJ, was used to describe the fresh faced youth who introduced the music videos. In 1982, the demise of disco in
the mainstream by the summer of 1982 forced many nightclubs to either close or to change entertainment styles, such as by providing
MTV style video dancing or live bands. Released in 1982, the song "Planet Rock" by DJ Afrika Bambaataa was the first hip-hop song
to feature synthesizers. The song melded electronic hip hop beats with the melody from Kraftwerk's "Trans-Europe Express". In 1982,
the compact disc reached the public market in Asia and early the following year in other markets. This event is often seen as the
"Big Bang" of the digital audio revolution.
In the early 1980s, NYC disco DJ Larry Levan, known for his eclectic mixes, gained a cult following; and the Paradise Garage, the
nightclub at which he spun, became the prototype for the modern dance club where the music and the DJ were showcased. Around the same
time, the disco-influenced electronic style of dance music called House music emerged in Chicago. The name was derived from the
Warehouse club in Chicago, where the resident DJ, Frankie Knuckles, mixed old disco classics and Eurosynth pop. House music is
essentially disco music with electronic drum machine beats. The common element of most house music is a 4/4 beat generated by a drum
machine or other electronic means (such as a sampler), together with a solid (usually also electronically generated) synth bassline.
In 1983, Jesse Saunders released what some consider the first house music track, "On & On". The mid-1980s also saw the emergence of
New York Garage, a house music hybrid that was inspired by Levan's style and sometimes eschewed the accentuated high-hats of the
Chicago house sound.
During the mid-1980s, Techno music emerged from the Detroit club scene. Being geographically located between Chicago and New York,
Detroit techno artists combined elements of Chicago house and New York garage along with European imports. Techno distanced itself
from disco's roots by becoming almost purely electronic with synthesized beats. In 1985, the Winter Music Conference started in Fort
Lauderdale Florida and becomes the premier electronic music conference for dance music disc jockeys.
In 1985, TRAX Dance Music Guide was launched by American Record Pool in Beverly Hills. It was the first national DJ-published music
magazine, created on the Macintosh computer using extensive music market research and early desktop publishing tools. In 1986, "Walk
This Way", a rap-rock collaboration by Run DMC and Aerosmith, became the first hip-hop song to reach the Top 10 on the Billboard Hot
100. This song was the first exposure of hip hop music, as well as the concept of the disc jockey as band member and artist, to
many mainstream audiences. In 1988, DJ Times magazine was first published. It was the first US-based magazine specifically geared
toward the professional mobile and club DJ.
Starting in the mid 1980s, the wedding and banquet business changed dramatically with the introduction of DJ music , replacing the bands
that had been the norm. Band Leaders like Jerry Perell and others, started DJ companies, like NY Rhythm DJ Entertainers. Using their
knowledge of audience participation, MC charisma and "crowd pleasing" repertory selection, the wedding music industry became almost all
DJ, while combining the class and elegance of the traditional band presentation. New DJs as well as Band Leaders with years of experience
and professionalism transformed the entire industry. Now everyone loves a good banquet DJ. The latest trend is to combine real musicians
with the DJ music for a more personal and artistic approach.
1990s - 2000s
During the early 1990s, the rave scene built on the acid house scene. Many elements of the rave scene, such as baggy pants and break
dancing, parallel the Northern Soul scene of the UK approximately 15 years earlier. The term "trainspotting" came into vogue, deriving
from Northern Soul's emphasis on researching and collecting rare & obscure records. Some DJs, wanting to be the only source for hearing
certain tunes, used "white labels" — records with no info printed on them — in an effort to prevent other trainspotters from learning
what they were spinning. The rave scene changed dance music, the image of DJs, and the nature of promoting. The innovative marketing
surrounding the rave scene created the first superstar DJs who established marketable "brands" around their names and sound. Some of
these celebrity DJs toured around the world and were able to branch out into other music-related activities.
During the early 1990s, the compact disc surpassed the gramophone record in popularity, but gramophone records continued to be made
(although in very limited quantities) into the 21st century, particularly for club DJs and for local acts recording on small regional
labels. During the mid-1990s, trance music, having run rampant in the German underground for several years, emerged as a major force
in dance music throughout Europe and the UK. It became one of the world's most dominant forms of dance music by the end of the 1990s,
thanks to a trend away from its repetitive, hypnotic roots, and towards commercialistic song structure.
In 1991, Mobile Beat magazine, geared specifically for mobile DJs, began publishing. In 1992, MPEG which stands for the Moving Picture
Experts Group, released The MPEG-1 standard, designed to produce reasonable sound at low bit rates. The lossy compression scheme MPEG-1
Layer-3, popularly known as MP3, later revolutionized the digital music domain. In 1993, the first Internet "radio station", Internet
Talk Radio, was developed by Carl Malamud. Because the audio was relayed over the Internet, it was possible to access internet radio
stations from anywhere in the world. This made it a popular service for both amateur and professional disc jockeys operating from a
personal computer.
In 1995, the first full-time, Internet-only radio station, Radio HK, began broadcasting the music of independent bands. In 1996, Mobile
Beat had its first national mobile DJ convention in Las Vegas. During the late 1990s, Nu metal bands, such as KoЯn, Limp Bizkit, and
Linkin Park, reached the height of their popularity. This new subgenre of alternative rock bore some influence from hip-hop, because
rhythmic innovation and syncopation are primary, often featuring DJs as band members. As well, during the late 1990s, various DJ and
VJ software programs were developed, allowing personal computer users to deejay or veejay using his or her personal music or video files.
In 1998, the first MP3 digital audio player was released, the Eiger Labs MPMan F10. In 1999, Shawn Fanning released Napster, the first
of the massively popular peer-to-peer file sharing systems. During this period, the AVLA (Audio Video Licensing Agency) of Canada announced
an MP3 DJing license, administered by the Canadian Recording Industry Association. This meant that DJs could apply for a license giving
them the right to "burn" their own compilation CDs of "usable tracks", instead of having to cart their whole CD collections around to
their gigs.
By the 2000s, play lists became tightly regulated, and new technologies such as voice tracking, allowed single DJs to send announcements
across many stations. Some music aficionados seek out freeform stations that put the DJs back in control, or end up dumping terrestrial
radio in favor of satellite radio services or portable music players. College radio stations and other public radio outlets are the most
common places for freeform play lists in the U.S.
In 2001, Apple Computer's iPod was introduced and quickly became the highest selling brand of portable digital mp3 audio player. The
convenience and popularity of the iPod spawns a new type of DJ, the self-penned "MP3J". First appearing in certain East London clubs,
and spreading to other music scenes, including New York City, this new DJ scene allowed the average music fan to bring two iPods to an
"iPod Night", plug in to the mixer, and program a play list without the skill and equipment demanded by a more traditional DJ setup, and
without needing to bring a heavy case of CDs. In 2006, the concept of DJ had its 100 year anniversary. In 2006, Mobile Beat Magazine
and ProDJ.Com merged, creating a new resource for mobile disc jockeys.
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